and Customer Research. How to get started.

(articles coming soon)

Studying the customer is the #1 thing you can do to generate product-led-growth. It's important for messaging strategy/branding and to solve the right problem in a satisfying way, leading to acquisition, retention, and growth.

How to Study your Customer.

Video 1: Neuromarketing by Dr. Wu, Neuromarketing researcher at the University of Minnesota

Video 2: Anthropological Research by Tulsi Mehrotra Menon