With over eight years of experience in the
design industry and a Master's degree in
Architecture (specializing in landscapes)
from the United States, I worked as an
architect for several years in the U.S. then
relocated to Sweden in 2021.

Throughout my career, I have collaborated
with more than six startups and played a key
role in designing and developing over five
products, guiding them from initial discovery
to full UI implementation.

My expertise primarily lies in B2B white-label
products, though I also have experience
working with B2C mobile applications. I am
passionate about working with startups and
helping them achieve their ambitious and
innovative goals.

Experience

I have worked with more than 6 companies
from their product strategy to their MVP
deliverable. Here the process I generally
follow:

1. Inventory (what exists, what should
   exist)
2. Analysis (what’s good? needs
   improvement?)

Design Process

3. Market Research Testing (what do the
customer’s expect?)

4. Design vision iterations (what could
be? what’s good / bad about different
options. What do we want to have in 2
years?)

5. Product alignment across teams

6. Design testing (do the customer’s agree
with us?)

7. Slice that vision into an MVP!