How can you study the customer?
Studying the customer is the #1 thing you can do to generate product-led-growth. It's important for messaging strategy/branding and to solve the right problem in a satisfying way... leading to acquisition, retention, and growth.
How to Study your Customer.
Video 1: Neuromarketing by Dr. Wu, Neuromarketing researcher at the University of Minnesota
Video 2: Anthropological Research by Tulsi Mehrotra Menon
Video 3: The Basics of User Testing by the best UX-er Steve Krug!